Joue Club, Early Learning Centre merge. Partnership managed by Magic Tree

Joué Club, a French franchised toy store, has merged with Early Learning Centre (ELC), a British brand.

Joué Club is a franchise owned by Magic Tree. The local agent for ELC is Transmed.

"Each entity will remain separate after the merger but both will be under the single management team of Magic Tree," said Wael Sinno, Managing Partner of Magic Tree.

The merger is estimated to be in the range of $20 million.

Following the merger, both stores will have...

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