Tuesday, December 29, 2015

High-income consumers willing to pay $7 per app. Market opportunities for Arabic apps


High-income earners are willing to pay more than $7 to purchase a mobile app, according to a study prepared by local ArabNet, in collaboration with On Device Research.

The report said that this represents an opportunity for app developers and publishers to create higher-value, high-priced apps to cater to this market segment.

The most common amount paid for in-app purchases is between $1 and $4.99. More than 40 percent of respondents said they make one-off in-app purchases to obta...

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