Tuesday, April 10, 2018

Pikasso adopts technologies for audience measurement.

Implementation agreements signed with two international companies
Pikasso, an Out-Of-Home (OOH) advertising company, has signed a partnership agreement with two international companies, CUENDE Infometrics and Quividi, for audience measurement and accountability services.

Antonio Venciti, Chairman of Pikasso, said: "Advertisers and clients don't want to be kept in the dark and need figures about their audience reach."

The partnership with Quividi will provide Pikasso with audien...

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