Friday, May 13, 2016

New advertising decree for consumer protection. Clear separation between editorial and paid messages should be made


The Ministry of Economy has issued a decree to regulate advertising activities that promote goods and services. The ruling aims to protect the rights of consumers and children and to ensure that fair competition among brand owners is respected.

The new regulations are needed as the advertising landscape has become more complex, said George Jabbour President of the Advertising Association. Up until now advertising agencies practiced self-discipline but with the proliferation of media outl...

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