The size of the fruit juice industry ranges between $130 and $150 million, according to a recent study by BLOMInvest, "Can fruit juices keep the doctor awayæ"
One liter of juice costs on average $1.20 which translates into a volume for the juice market in the range of 108 to 125 million liters.
There are three main players, in addition to other producers and a niche market player. They are Liban Jus, SMLC (the agent of Pepsico), and Interbrand. Other players include Junet Jui...
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