Limited growth opportunities are driving Henkel-Lebanon, a manufacturer of cleaning products and detergents, to expand its operations in Syria and Iraq.
Carol Milan, General Manager of Henkel Levant, said: "Because we are market leaders in a number of categories, and the market is mature, and in light of demographic changes that have impacted consumer behavior, we have decided to expand." A shift in consumers, from tourists to refugees, has affected its local operations. "We are planning ...
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Carol Milan, General Manager of Henkel Levant, said: "Because we are market leaders in a number of categories, and the market is mature, and in light of demographic changes that have impacted consumer behavior, we have decided to expand." A shift in consumers, from tourists to refugees, has affected its local operations. "We are planning ...
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